My first official Sonic Sandbox Workshop is behind me. I rented space. I advertised. Hung up flyers. Got totally frustrated with the idiocy they call Facebook. Used my email lists. Tried to contact everybody I know, and even paid for some Facebook outreach. When they talk about targeted marketing on Facebook, I now know what they mean, because I tried to target my outreach.
We had a great time at the West Philly Suzuki Piano Studio. It’s a wonderful space. My son took some pictures and a video which I hope to post soon. Sometimes, even though I really believe in Sonic Sandbox, I’m amazed at how well it works. I look around at the group, and see the smiles on people’s faces and see how much they are into it and how free they are, and then I check in with myself, and even I’m not worrying about how things are going or whether I need to tweak something here or there, and I start relaxing and letting myself go, just like I created this for. I stop being facilitator; stop feeling like I’m always watchful, and trust the process and let myself go, because it’s working! You can sign up for it here.
I was hoping and predicting that, based on the response to my initial marketing, I’d have five to eight people there, but there were three. That means I still have lots of marketing to do. It’s not my favorite thing because of the struggles managing lists and of course, dealing with Facebook. Can anyone explain how Facebook managed to take over the world with such a non-intuitive, crappy interface? It is the very definition of kludge. You can barely say it works, and yet, it has taken over the world. One can only hope that the competitors in China or India or elsewhere will manage to establish roots in the US and show Facebook how things really should be.
The amazing thing is that with four of us, the energy was incredible! We did a kind of debriefing afterwards, because I wanted to know what people thought about both the workshop and my outreach, and the folks there were really helpful. Honestly, I don’t really remember what people said about the workshop itself, but my impression was that it really matters what I say to set up people’s expectations. When I say that we are here to support each other to freely express ourselves, people believe me and actually take that to be true — simply because that’s what we really want to do. Who wants to live constantly worrying about whether what they do is acceptable?
I think some people might fear that if we all just let loose, it’ll be chaos. The thing is, Sonic Sandbox isn’t chaos because of the emphasis on listening and copying. There’s space both to let loose and be all in with your energy, but also to be supportive and create a strong foundation for others to let loose. If we take turns, and share in the responsibility for caring for everyone else, what happens is not chaos. It’s beautiful, but with an authentic energy I haven’t really heard anywhere else.
The feedback I got about marketing was that the thirty-something generation is more of a “drop-in” generation. In uncertain times, it’s hard to make a commitment to ten sessions, knowing that you’ll probably not be able to make it sometimes. As a result, I think I’m going to open my sessions up to drop-ins.
I really want people to come regularly because in my experience, when we work with the same people again and again, and we practice regularly, we get to know each other better (which is mostly the point of these workshops) and we can take more risks and express ourselves ever more deeply. When people take risks, the music gets more and more incredible! When we know each other better, we can start to predict what others are going to do, and that anticipation means we are more in tune with the energy of the moment and everyone latches on to a new direction that the music takes more quickly and more powerfully.
Still, even without knowing each other, the workshop works well. I’ve taken it to several conferences now, including one international conference, and while my groups seem small to me (fifteen people at best), the energy people experience and the high they get from the work/play seems really deep. I’m almost afraid to have a big group because I don’t know if it could be the same — I’d have to learn how to break it into smaller groups, I think. But still, that would be a wonderful problem to have.
So I need help. I need help reaching out to more people in Philadelphia. I need help figuring out how to price the workshops in a way that makes it easier for people to participate, but also encourages people to make it a practice. Obviously, if I have people coming regularly, it generates more income for me, but I truly believe that practice is also going to make the impact these workshops have on individuals much stronger.
One suggestion at the confab after the workshop was that I could charge a regular individual workshop price (which is currently $25) and then offer people discounts if they are willing to pay in advance.
In any case, one person signed up for the ten sessions, and one person gave a donation, which covers my space rental for the month. I still have expenses related to marketing and instrument purchases that will take more income to cover. I share this because I want people to know where I’m at, financially. I also have expenses related to the conference attendance. So far, I’ve been able to get funding to cover my attendance at these conferences. I had thought that maybe they pay for presenters, but it turns out that’s not the case, but I feel like breaking even is a decent goal for me at the moment, since I do love this work.
In the works is a letter of inquiry for a grant proposal where this Foundation that is interested in supporting community-building arts work would do a documentary about Sonic Sandbox. If I get that, then people who participate would have a chance to have their participation filmed. I’m sure that for some that would be a great inducement to participate, although others might find that a bit scary. Ideally, I want to be able to find ways to help everyone be comfortable, and I hope I will always be open to suggestions to make the experience better and to meet people’s individual needs. That doesn’t mean I can succeed at all that, but I want to be open to feedback, and I think I will be, as long as it follows the Sonic Sandbox guidelines in terms of being supportive.
That’s a lot more news that I was expecting to impart when I sat down to write this. One more thing on my schedule is the iNAPS conference in Phoenix on October 16-18th. I’ll be doing a workshop there on the 16th, in case anyone will be there, too.